FEATS for CLIENTS
REPRESENTATIVE PROJECT WORK ACROSS CHANNELS
PROJECTS : Writing/Editorial
PROJECTS : Producing | Film/Video
Outlined and authored a range of cross-channel campaign collateral promoting new product lines from Nokia.
My work on Microsoft's “Empowered Partner” newsletter, which I renamed and helped rebrand with more compelling content, resulted in a three-fold jump in subscribership.
I managed all creative deliverables and acted as process liaison between internal stakeholders and our vendor in the development of Lynda.com's ambitious enterprise site.
Powerful content draws me in. Here I acted as integrated media producer and project manager for The Meth Project "Ask" site, a $2M+ campaign encompassing deliverables ranging from site Development, flash, video, animated radio, display advertising, SMS, SEO and SEM.
Sample episode from podcast series I produced for this national advocacy organization, pairing celebrities in conversation with political figures on LGBT topics. Accompanying PR release illustrates my writing style.
I served as co-producer for this festival award-winning documentary exploring the myths and realities of marriage, examining the emerging national conversation on legal gay marriage rights through the lens of actual couples. Planned and produced screening events, managed budget of $250K, and associated equity partnerships, throughout an aggressive shooting schedule.
VR/Oculus | Chase Bank
Project manager for initital foray into Oculus virtual-reality production by cutting-edge brand experience shop Helios Interactive. This immersive experience positioned the viewer as referee on the court of A. Ashe Stadium judging a match.
Brand Video/Sweepstakes| Men's Wearhouse
Mens' couture and online gambling, a surprisingly effective pairing. I produced this major sweepstakes initiative, involving oversight of a prize fulfillment company and extensive interaction with prize providers and sponsoring clients.
Video for Social Media | Meth Project
Powerful content draws me in. Here I acted as integrated media producer and project manager for a $2M+ campaign encompassing deliverables ranging from site development, flash, video, animated radio, display advertising, SMS, SEO and SEM.
ENDORSEMENTS
“It's easy to get on the same page with him. His breadth of experience and contact with big-name clients gives him an instantly accessible reservoir of knowledge to make sound judgment when needed.”
Eric Angella, CEO | EngineSF
“He became part of the family and threw himself fully into the assignment, which involved extremely quick thinking, immediate action, and serious endurance. Even when things felt overwhelming or out of control, Larry was able to rally our team.”
Urs Ross, Creative Director | ORGANIC
“Larry is a producer through and through. He is the master of organization, and ensuring everyone on the team knows what is required and when….I've never had to have the conversation about overages and things being unforeseen.”
Sally Cox, Brand Manager
“He has the rare and highly sought-after ability to communicate with a developer one minute, then with a C-level executive or client the next. He's an exceptional producer and a true gentleman...”
Shannon Riley, Business Development | TOLLESON
COMPANY ASSIGNMENTS
METIA, INC.
PUBLICIS MODEM
ORGANIC
HELIOS INTERACTIVE
PHENOMENON, INC.
McCANN WORLDGROUP
COLE & WEBER | RED CELL
SOLUTION SET
LYNDA.COM/LinkedIN
MICROSOFT
WALMART.COM
APTIMUS, INC.
Nth DIMENSION CORP.
THE GEDDES AGENCY
NOUVELLE TALENT